Mobile CRM for SAP®Today’s business environment is fast-paced and requires that sales teams have information at their fingertips. Mobilising customer relationship management systems automates sales processes, increases productivity and enhances customer service.
The Mobile CRM solution from Sybase and SAP equips your sales professionals with the tools they need to increase revenue, accelerate buying decisions, and maximise team productivity while on the go.
Mobile CRM for SAP provides anywhere, anytime access to SAP CRM 2007 from iPhone and Windows Mobile smart phones. Whether at a customer site or in an airplane, your sales professionals always have quick and reliable access to their CRM data on order to maximise their productivity and effectiveness, from their mobile device of choice. | 
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KEY FUNCTIONALITY:Mobile CRM for SAP solution provides full access to SAP CRM Account and Contact Management, Activity Management, Lead and Opportunity Management, Sales Documents and Analytics from iPhone and Windows Mobile smart phones.
It also provides Customisation and enhancement capabilities such as field mapping, enable/disable CRM modules, and language selection to provide a flexible solution for your enterprise.
RESULT:More and better data from representatives in the field, which means better forecasting, better customer service, and competitive activity tracking for management. Mobile access also allows representatives to productively use their downtime to prepare for meetings and to follow up with customer requests. This results in a more effective sales force and better customer interactions.
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| Benefits:
Value to Sales Team : • Improved return on CRM investment – Increases user adoption and realisation of core CRM business benefits.
• Increased productivity – Increases responsiveness to customer needs and improves business decision-making.
Value to IT organisations : • Enterprise-class security – Enables industry - standard wireless security and leverages unmatched SAP application security.
• Heterogeneous support – Provides IT with the ability to easily manage the mobile CRM application on a variety of mobile platforms.
• Ease of support – Push-based architecture, native integration with SAP and easy to support and manage.
• Ease of deployment – Simple configuration and over-the-air deployment (little end-user involvement).
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